Celebrating Thadingyut with Coke's magic recipe
Scope of work:
IMC Strategy Digital Experience Experiential
Date:
2023
Project:
IMC Campaign
Client
Coca Cola
Thadingyut is a time for celebration with family.
The Brief:
To create top of mind activation during Thadingyut, engaging with the mass public to celebrate TDG together with Coke, to show that however the things had changed over the years, the Thadingyut will remain the same with the Magic of Coke.
BBM Creative:
Thadingyut is the celebration, a time families gathers and celebrate. We integrate Coke's ongoing communication "Real Maigc" and their brand association factor with food category to create "The Magic Recipe" campaign to celebrate the Thadingyut with the Magic of Coke.
Consumer Experience
We believe in excellence consumers experience, which is seamless and intuitive and integrated. ATL to BTL, we carefully chose touch points to communicate and guide the consumers through a seamless journey. We carefully crafted a strategy that integrate the Maigic of Coke with the families around the country celebrating.
